Hi, I’m Joey. I’m a designer, entrepreneur, and #1 bestselling creativity expert.
My book, writing, and work explore principles and methods to help you harness the power of ideas in everyday life and work.
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Hyperbolic Discounting is a cognitive bias in which people disproportionately prefer smaller, immediate rewards to larger rewards in the future, even when waiting would yield a better outcome.
Priming is a psychological phenomenon where exposure to one stimulus influences how we respond to a subsequent stimulus.
Functional Fixedness is a cognitive bias that limits our ability to see the varied uses of objects beyond their traditional or intended functions.