Hey, I'm Joey.
I'm the creator of Baronfig, author of The Laws of Creativity, and a designer under the hood.
How my work will help you:
Creativity is the practice of ideas. I love to help people find the right ideas and bring them to life.
My work explores:
How to generate more and better ideas
How to bring any idea to life
How to successfully communicate your ideas
How to balance work and play
How to leverage systems to go farther, faster
… and more.
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1) I’ve designed and directed 100+ products from idea to launch and beyond.
2) I started Baronfig in 2013. We’ve since grown to 95+ countries, hundreds of stores, and have sold millions of products to hundreds of thousands of customers.
3) My book, The Laws of Creativity, is a #1 bestseller.
4) It wasn’t intentional, but I went to college for 8 years straight (including summers). I studied two full degrees: Literature & Philosophy, and Design.
5) My dog, Luigi, knows 30+ commands and is my certified writing assistant.
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Things: books, philosophy, science fiction, Reddit, movies, psychology, outer space, video games, history, inner space
Places: diners, classrooms, coffee shops, couches (preferably mine), subway cars, bathrooms, crowded places
People: Abe Lincoln, Leonardo Da Vinci, Oprah Winfrey, René Descartes, Isaac Asimov, Martha Stewart, Neo, Albert Einstein, Hedy Lamarr, Socrates
Food: mac and cheese, pasta, grits, coffee, sushi, sparkling water, meatballs, ramen, avocados, hot hot sauces, dumplings
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An impasta!
Some nice things:
Select Accolades
Print NVA 15 Under 30
AIGA Command X 1st Pl
Print Wunderkind Dsgr.
Kickstarter Alumni
Wife’s Fav. Person
Select Features
Fast Company
Bloomberg
New York Magazine
Quartz
Print Magazine
Mashable
Select Publications
New York Magazine
Print Magazine
Bon Appétit
Design Entrepreneur
Playing With Type
Visual Literacy
Select Speaking
Bloomberg TV
New York University
AIGA National
Adobe MAX
School of Visual Arts
Parsons Design
Where to start:
The best place to start is by subscribing to my Eureka Newsletter. Delivered every Thursday, Eureka offers a stimulating blend of quotes, concepts, and stories centered around a core idea that will transform your thinking.
If you like what you see, you can buy The Laws of Creativity and unlock the true power of your creativity.
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Joey Cofone is the Founder & CEO of Baronfig, an award-winning designer and entrepreneur, and author of #1 bestselling The Laws of Creativity.
Joey has designed and art directed over 100 products from zero to launch. His work has been featured in Fast Company, Bloomberg, New York Magazine, Newsweek, Bon Appétit, Quartz, Mashable, Print, and more. Joey was named a New Visual Artist and, separately, Wunderkind designer, by Print magazine. He is also a 1st place winner of the American Institute of Graphic Arts design competition, Command X.
Joey strives to make work that appeals to curious minds—work that’s beautiful, smart, and communicative. He believes that design is the least of a designer’s worries, that story is at the heart of all tasks, and jumping off cliffs is the only way to grow.
He lives in New York City with his wife, Ariana, and his dog (and writing buddy), Luigi.