Making things that matter.
Award-winning Entrepreneur, Designer, and Author
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Hi, I’m Joey.
I’m the founder of Baronfig, where we design tools to help you think and do.
My book, The Laws of Creativity, is a practical guide to bringing ideas to life.
And each week, I share a short, free newsletter that helps you think better.
Here’s a little more about me.
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Powerful Ideas
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Friluftsliv describes a philosophy of living in relationship with nature—not conquering it, escaping into it, or optimizing it, but belonging to it.
A liminal space is a threshold—an in-between state where the old has fallen away, but the new has not yet taken form.
The Progress Principle is the idea that making small, meaningful progress in work is the single most powerful driver of motivation and satisfaction.