Hi, I’m Joey. I’m a designer, entrepreneur, and #1 bestselling creativity expert.
My book, writing, and work explore principles and methods to help you harness the power of ideas in everyday life and work.
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The Backfire Effect is a cognitive bias in which direct evidence contradicting a person’s beliefs actually strengthens—rather than weakens—those beliefs.
In chess, Zugzwang occurs when a player is forced to move, but any possible move will worsen their position.
Pareidolia is a psychological phenomenon where our minds perceive recognizable shapes—often faces or objects—within random or vague stimuli.