Hi, I’m Joey. I’m a designer, entrepreneur, and #1 bestselling creativity expert.

Knightian Uncertainty claims that risk can be quantified—outcomes carry known or estimable probabilities—while uncertainty is fundamentally unmeasurable, involving unknown or unknowable probabilities.

The Paradox of Hedonism suggests that the single-minded pursuit of pleasure or happiness often leads to dissatisfaction rather than fulfillment.

Cryptomnesia is a phenomenon where a person remembers information but forgets its source, leading them to believe that it’s an original idea of their own.