Hi, I’m Joey. I’m a designer, entrepreneur, and #1 bestselling creativity expert.

Functional Fixedness is a cognitive bias that limits our ability to see the varied uses of objects beyond their traditional or intended functions.

Delayed Gratification is the practice of resisting an immediate reward in preference for a later, often greater reward.

Ikigai represents the intersection of four key elements: what you love, what you are good at, what the world needs, and what you can be rewarded for.