Co-Founder at Baron Fig, Designer & Troublemaker under the hood. Living and working in New York City.

Striving to make work that appeals to curious minds. Work that's beautiful, smart, and communicative.


On the studio balcony.

Joey was born and raised just outside of Manhattan. Growing up he could see the tops of the Empire State Building and other skyscrapers from his bedroom window. As a youngster he voraciously consumed two things: Books and Mac & Cheese. With spoon in one hand and book in the other, he simultaneously tended to stomach and mind.

Eventually it was his love of books that inspired him to study Literature at Seton Hall University. He spent four years probing the minds of the greatest writers who had touched pen to paper, and along the way he picked up a passion for philosophy that had for years unknowingly fueled his obsession with reading and art. 

After four years of studying literature—consuming other people's work—he was itching to create some of his own. During this time he'd been exploring drawing, psychology, and communication. 

While doodling on his apartment walls one evening he realized (with the help of a friend) that he loved to make pictures. The very next day he applied to be an Illustration major at the School of Visual Arts in NYC, and a month later he moved to the city that he had stared at for so long from his bedroom window.

Considering the four years' worth of credits he had, his first semester was light on humanities classes. He took the opportunity to indulge in his curiosity for letters (it always relates back to the books!) and took a typography class. Needless to say, by the end of the semester his phenomenal teacher had convinced him that Graphic Design allowed him to communicate in the manner he'd been searching for. 

Fast forward to today and Joey is working in New York City, every day walking through the streets he had dreamed about for years.


Things

Sketchbooks
Philosophy
Science Fiction
Reddit
Movies
Psychology
Outer Space
Modern Dance
Football
Inner Space
Conversation

Places

Washington Sq Park
Bathrooms
The Studio
Classrooms
All Parks
Coffee Shops
The Bed
Crowded Places
Abandoned Places
Subway Cars
Jersey Diners

People

Abe Lincoln
Leonardo Da Vinci
René Descartes
Isaac Asimov
Ernest Hemingway
Clint Eastwood
Neo
Albert Einstein
Steve Jobs
Massimo Vignelli
Arnold Schwarzenegger

Food

Mac & Cheese
Pasta in all forms
Egg Omelettes
Coffee
Sushi
Meatballs
Hot Chocolate
San Pellegrino
Avocados
Hot Hot Sauces
Dumplings


The Formal Version

Joey Cofone is Co-Founder/CEO of Baron Fig and an award-winning graphic designer based in New York City. His work has been featured in Fast Company, Bloomberg, Quartz, Mashable, and PRINT, among others. Joey is the current 1st place winner of the American Institute of Graphic Arts (AIGA) biennial design competition, Command X; he was named a 2015 New Visual Artist by PRINT Magazine. He holds a BFA in Graphic Design from the School of Visual Arts in New York City; he also spent four years pursuing a BA in Literature & Philosophy at Seton Hall University. Before launching Baron Fig, he ran Joey Cofone Design, a small studio focused on creating brands for startups. Joey strives to make work that appeals to curious minds—work that’s beautiful, smart, and communicative. He believes that design is the least of a designer’s worries, that story is at the heart of all tasks, and jumping off cliffs is the only way to grow.


Select Accolades

Print NVA 15 Under 30
AIGA Command X 1st Pl
Kickstarter Alumni

Select Features

Fast Company
Quartz
Print Magazine
Mashable

Select Speaking

AIGA National
Bloomberg TV
SVA NYC
Parsons NYC

Select Publications

Design Entrepreneur
Playing With Type
Visual Literacy
Print Magazine