#1 Amazon Bestseller

Now Shipping

#1 Amazon Bestseller Now Shipping

 
 

"Drawing on decades of experience,
Joey Cofone has distilled the elements
of creativity into an excellent, easy-to-use guide. The Laws of Creativity provides
a roadmap for unleashing the creative force inside you."

James Clear

Author of the worldwide bestseller, Atomic Habits

normal hover
 

"After 35+ years of designing, I confirm these laws hold true. The Laws of Creativity contains a valuable set of tools for creatives and non-creatives alike."

Chip Kidd

Award-winning designer and author of
GO: A Kidd’s Guide to Graphic Design

"Drawing on decades of experience,
Joey Cofone has distilled the elements
of creativity into an excellent, easy-to-use guide. The Laws of Creativity provides
a roadmap for unleashing the creative force inside you."

James Clear

Author of the worldwide bestseller, Atomic Habits

The Laws of Creativity

Unlock Your Originality &
Awaken Your Creative Genius

A nonfiction book by Joey Cofone, Founder of Baronfig

"The Laws of Creativity is a comprehensive exploration of the curiosity, discipline, playfulness, and persistence necessary to usher new ideas into the world, and Joey Cofone is a brilliant guide."

—Josh Kaufman

Bestselling author of The Personal MBA, The First 20 Hours, and How to Fight a Hydra

the-laws-of-creativity_hi-res_03.jpg
the-laws-of-creativity_hi-res_09.jpg
the-laws-of-creativity_hi-res_15.jpg
the-laws-of-creativity_hi-res_08.jpg
the-laws-of-creativity_hi-res_07.jpg
the-laws-of-creativity_hi-res_04.jpg

Uncover the Practical Techniques to Limitless Creative Potential

↓


💡

The Laws of Mindset

Discover how to think more creatively and generate endless ideas.

⚙️

The Laws of Action

Unleash the full power of the creative process and go from nothing to something, every time.

🏆

The Laws of Greatness

Find out how the best creators excel beyond the rest—and how you can too.

What's Inside

Some of the many things you'll be taught:

Better Thinking

  • 🧠 Express yourself without concern for what others think
  • 🧠 Generate ideas from everything you see and experience
  • 🧠 Overcome any type of creative fear at any phase of a project
  • 🧠 Transcend self-doubt and create with significantly less stress

    • Stronger Process

  • 💪 Supercharge and maintain your creative curiosity
  • 💪 Quickly and easily take ideas out of your head and into the world
  • 💪 Ideate effectively and identify great ideas from average ones
  • 💪 Finalize any project without the doubt that drags them along

    • Superior Results

  • 🚀 Balance work and play for the greatest effect possible
  • 🚀 Tailor your environment to support your creative goals
  • 🚀 Avoid wheel-spinning and maximize creative performance
  • 🚀 Go further, longer, better, and to greater effect than everyone else

    • About the Book

    Creativity isn’t magic. 🚫🪄

    A revealing and practical exploration of creativity: what it is, how it works, and how you can harness it in your everyday life.

    In The Laws of Creativity, award-winning creator, designer, and entrepreneur Joey Cofone demystifies the creative process by uncovering the thinking and science behind it, empowering the reader with practical, actionable steps toward creative excellence.

    The 39 laws within contain illuminating concepts and powerful instruction. Each law is illustrated with inspiring, enlightening, and surprising stories of iconic creators across history—including Albert Einstein, Serena Williams, Martin Luther King Jr., Harry Houdini, Grace Hopper, Bruce Lee, and many more—and breaks down how they wielded creativity to reach incredible heights.

    Creative thinking—humankind’s unique ability to combine unrelated and abstract ideas—has been utilized in countless ways since the dawn of humanity. Every day, people in creative and non-creative fields take advantage of creative thinking to reach all kinds of goals, personally and professionally.

    You can do it, too. Here’s how.

    "A comprehensive, witty—and accurate—deconstruction of creativity and how to grow something from nothing. The Laws of Creativity will change the way you think about creating—and living."

    —Debbie Millman

    Host of the podcast Design Matters and author of Why Design Matters

    Unlock Your Originality &
    Awaken Your Creative Genius

    Order The Laws of Creativity Now:

    ☝️         ☝️         ☝️

      • Length: 438 pages

      • Formats: Physical Book and eBook

      • Structure: 3 sections: Foundation, Process, Exellence

      • Laws: 39, with explanations and illustrations

      • Stories: 70+ examples with breakdowns

      • Index: 25+ original concepts

      • Bonus #1: The Laws of Creativity at a Glance

      • Bonus #2: Common Creative Doubts and How to Overcome Them

      • …plus a few more surprises. 😉

    • How can I get a copy of The Laws of Creativity?
      Orders are now shipping. You can get a physical copy via Baronfig, a physical or ebook copy via Amazon, or or an ebook via Apple.

      Who is The Laws of Creativity for?
      Creatives and non-creatives. If you are creative, it’ll help you master creativity. If you don’t think you’re creative (you are), it’ll teach you how to harness creativity.

      Did you really write the book or are you one of those business folks who hires someone and then slaps their own name on it?
      I wrote the book myself in its entirety.

    About the Author

    Joey Cofone is Founder & CEO of Baronfig, an award-winning designer and entrepreneur, and author of The Laws of Creativity.

    Joey has designed and art directed over 100 products from zero to launch. His work has been featured in Fast Company, Bloomberg, New York Magazine, Bon Appétit, Quartz, Mashable, Gizmodo, and Print, among others. Joey was named a New Visual Artist and, separately, Wunderkind designer, by Print magazine.

    Joey strives to make work that appeals to curious minds—work that’s beautiful, smart, and communicative. He believes that design is the least of a designer’s worries, that story is at the heart of all tasks, and jumping off cliffs is the only way to grow.

    He lives in New York City with his wife, Ariana, and his dog (and writing buddy), Luigi.