Coaching

Helping people make things.

Get more out of any project, team, or endeavor.

Whether you’re an individual creating something for yourself, a team working to make a new product, or an executive looking to better understand how you can optimize for innovation—I'm here to help.

Improve creativity, productivity, and effectiveness of any creative endeavor. Guaranteed or your money back.

    • Guidance through a personal project

    • Optimize your process

    • Improve ability to identify good ideas

    • Execute at a higher level

    • Publish your creations with confidence

    • Optimize team performance

    • Improve innovative thinking

    • Identify ideal team composition

    • Refine process for more efficient execution

    • Organize creative pipeline for maximum performance

    • Pitch and sell ideas that work

    • Lead creative teams with confidence

    • Better understand how innovation fits in business

    • Optimize approach for innovation

    • Review teams organization and compositions

    • Expand ability to reach creative goals

  • “I am not a creative person, but after working with Joey I now understand how to help our creative teams do their best work. Very much worth my time.”

    💼 James B. — Executive

  • “Joey came in, asked lots of questions and listened (really listened). Then he proceeded to knock our socks off by providing a step-by-step list to solve our core issue. Definitely recommended.”

    ✊ Asia L. — Team Lead

  • “Among so many things learned, one of Joey’s suggestions entirely transformed how I approach my creative process.”

    🎨 Chris G. — Individual

  • “Our team was at wit’s end. We couldn’t figure out how to overcome a specific roadblock. Joey had us past the issue in less than a week.”

    ✊ Fiona C. — Team Lead

  • “In one conversation I came away with new ideas to grow our business. Joey also provided suggestions on ways to validate the ideas without too much upfront investment. Five stars.”

    💼 Selina E. — Executive

  • “Wow! Joey helped me FINALLY organize my dream project and get started. I’m amazed and so happy that I reached out!”

    🎨 Fabian A. — Individual

FAQ

  • I focus on solving creative problems, teaching creative thinking, optimizing creative processes, and building or refining creative teams. My primary goal is to improve your, your team’s, or your company’s ability to innovate.

    For example:

    • As an individual, I can help you get started or break through challenges on a personal project.

    • As a team lead, I can help you isolate where your team is getting stuck and show you how to break through the blocker.

    • As an executive, I can help you understand and maximize organizational innovative output.

  • The simple answer: I’ve been there. Below is a portion of my bio that touches on my experience.

    • Joey Cofone is Founder & CEO of Baronfig, an award-winning designer and entrepreneur, and author of The Laws of Creativity.

    • Joey has designed and art directed over 100 products from zero to launch. His work has been featured in Fast Company, Bloomberg, New York Magazine, Newsweek, Bon Appétit, Quartz, Mashable, Gizmodo, and Print, among others. Joey was named a New Visual Artist and, separately, Wunderkind designer, by Print magazine.

  • Our relationship is as long or as short as you need it to be:

    • You can do a single session to help crack a problem or shine light on new ideas.

    • You can do quarterly sessions to keep a project on track or continue optimization efforts.

    • You can do monthly or weekly sessions to accelerate a creative project.

  • Most sessions are 60–90 minutes long. Depending on your needs, we can do longer or shorter sessions as well.

  • I accept one student at a time, on the house. Each pro bono student relationship has a fixed length—long enough to help you work on a creative project for school. You can apply below.

  • Absolutely. I guarantee that working with me will help you get more out of any project, team, or endeavor. If not, you can request 100% of your money back within 7 days of our session.

    Why am I guaranteeing this? Because I’m certain I can help, and I love working with others.

Let’s make together.