Co-Founder at Baron Fig, Designer & Troublemaker under the hood. Living and working in New York City.

Striving to make work that appeals to curious minds. Work that's beautiful, smart, and communicative.

On the studio balcony.

I was born and raised just outside of Manhattan. Growing up I could see the tops of the Empire State Building and other skyscrapers from my bedroom window. As a youngster I voraciously consumed two things: Books and Mac & Cheese. With spoon in one hand and book in the other, I simultaneously tended to stomach and mind.

Eventually it was my love of books that inspired me to study Literature at Seton Hall University. I spent four years probing the minds of the greatest writers who had touched pen to paper, and along the way I picked up a passion for philosophy that had for years unknowingly fueled my obsession with reading and art. 

After four years of studying literature—consuming other people's work—I was itching to create some of my own. During this time I'd been exploring drawing, psychology, and communication. 

While doodling on my apartment walls one evening I realized (with the help of a friend) that I loved to make pictures. The very next day I applied to be an Illustration major at the School of Visual Arts in NYC, and a month later I moved to the city that I had stared at for so long from my bedroom window.

Considering the four years' worth of credits I had, my first semester was light on humanities classes. I took the opportunity to indulge in my curiosity for letters (it always relates back to the books!) and took a typography class. Needless to say, by the end of the semester my phenomenal teacher had convinced me that Graphic Design allowed me to communicate in the manner I'd been searching for. 

Fast forward to today and I’m is working in New York City, every day walking between the buildings I had seen out my window for years.


Science Fiction
Outer Space
Modern Dance
Inner Space


Washington Sq Park
The Studio
All Parks
Coffee Shops
The Bed
Crowded Places
Abandoned Places
Subway Cars
Jersey Diners


Abe Lincoln
Leonardo Da Vinci
René Descartes
Isaac Asimov
Ernest Hemingway
Clint Eastwood
Albert Einstein
Steve Jobs
Massimo Vignelli
Arnold Schwarzenegger


Mac & Cheese
Pasta in all forms
Grits & Bacon
Pork Ramen
San Pellegrino
Hot Hot Sauces

The Formal Version

Joey Cofone is Co-Founder/CEO of Baron Fig and an award-winning graphic designer based in New York City. His work has been featured in Fast Company, Bloomberg, New York Magazine, Bon Appétit, Quartz, Mashable, and PRINT, among others. Joey is a 1st place winner of the American Institute of Graphic Arts (AIGA) biennial design competition, Command X; he was named a 2015 New Visual Artist and, separately, Wunderkind young designer, both by PRINT Magazine. He holds a BFA in Graphic Design from the School of Visual Arts in New York City; he also spent four years pursuing a BA in Literature & Philosophy at Seton Hall University. Before launching Baron Fig, he ran Joey Cofone Design, a small studio focused on creating brands for startups. Joey strives to make work that appeals to curious minds—work that’s beautiful, smart, and communicative. He believes that design is the least of a designer’s worries, that story is at the heart of all tasks, and jumping off cliffs is the only way to grow.

Select Accolades

Print NVA 15 Under 30
AIGA Command X 1st Pl
Print Wunderkind Dsgr.
Kickstarter Alumni
Fiancée's Fav. Person

Select Features

Fast Company
New York Magazine
Print Magazine

Select Speaking

Adobe MAX
AIGA National
Bloomberg TV
New York University
School of Visual Arts
Parsons Design

Select Publications

Design Entrepreneur
Playing With Type
Visual Literacy
New York Magazine
Print Magazine
Bon Appétit

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