Making things that matter.

Award-winning Entrepreneur, Designer, and Author

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Hi, I’m Joey.

I’m the founder of Baronfig, where we design tools to help you think and do.

My book, The Laws of Creativity, is a practical guide to bringing ideas to life.

And each week, I share a short, free newsletter that helps you think better.


Here’s a little more about me.

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Powerful Ideas

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Umwelt

Umwelt describes the unique sensory world that each organism inhabits.

Pronoia

Pronoia is the belief that the world is conspiring in your favor—the opposite of paranoia.

Chronemics

Chronemics is the study of how humans perceive, structure, and use time—and how those perceptions communicate meaning.