Make things that matter.
Award-winning Entrepreneur, Designer, and Author
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Hello, I’m Joey. I coach entrepreneurs to multiply their income—and their impact.
I’m also the founder of Baronfig, where we design tools to help you think and do.
My book, The Laws of Creativity, is a practical guide to bringing ideas to life.
And each week, I share a short, free newsletter that helps you think better.
Here’s a little more about me.
Latest Q&As
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Powerful Ideas
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Premortem thinking is a way to spot problems before they happen. Instead of asking, “What could go wrong?”, you imagine that your project or plan has already failed—and then ask, “What caused it to fail?”
Dual wielding symbolizes balancing two powerful forces or skills at once—like strength and precision, speed and strategy, creativity and discipline.
Intersubjectivity is the invisible bridge that lets separate minds share a single piece of reality.