Make things that matter.
Award-winning Entrepreneur, Designer, and Author
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Hi, I’m Joey.
I’m the founder of Baronfig, where we design tools to help you think and do.
My book, The Laws of Creativity, is a practical guide to bringing ideas to life.
I also coach entrepreneurs to multiply their impact—and their income.
And each week, I share a short, free newsletter that helps you think better.
Here’s a little more about me.
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Powerful Ideas
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The IKEA Effect is a cognitive bias in which people place disproportionately high value on products or outcomes they helped create, even if the result is flawed or inferior.
Cunningham’s Law is the idea that the fastest way to get a correct answer online is not to ask a question, but to post the wrong answer.
Hyperstition is a concept that blends “hyper” and “superstition” to describe how fictional ideas or narratives, once circulated, can become real by influencing behavior, systems, or culture.