Making things that matter.

Award-winning Entrepreneur, Designer, and Author

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Hi, I’m Joey.

I’m the founder of Baronfig, where we design tools to help you think and do.

My book, The Laws of Creativity, is a practical guide to bringing ideas to life.

And each week, I share a short, free newsletter that helps you think better.


Here’s a little more about me.

Latest Q&As

Powerful Ideas

Featured
Liminal Space

A liminal space is a threshold—an in-between state where the old has fallen away, but the new has not yet taken form.

Progress Principle

The Progress Principle is the idea that making small, meaningful progress in work is the single most powerful driver of motivation and satisfaction.

Cathedral Thinking

Cathedral Thinking is the mindset of planning and acting on a timescale longer than one’s own lifetime.