Make things that matter.
Award-winning Entrepreneur, Designer, and Author
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Hi, I’m Joey.
I’m the founder of Baronfig, where we design tools to help you think and do.
My book, The Laws of Creativity, is a practical guide to bringing ideas to life.
I also coach entrepreneurs to multiply their impact—and their income.
And each week, I share a short, free newsletter that helps you think better.
Here’s a little more about me.
Latest Q&As
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Powerful Ideas
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The Extended Mind is a theory in cognitive science that argues our thinking isn’t limited to the brain alone—it extends into our bodies, our tools, and our environments.
Self-authorship is the ability to define your own beliefs, identity, and direction in life, rather than simply inheriting them from authority figures, cultural norms, or external pressures.
The IKEA Effect is a cognitive bias in which people place disproportionately high value on products or outcomes they helped create, even if the result is flawed or inferior.